Spotify promotes voting in US elections with ‘Play Your Part’ campaign and resources


Ahead of the US elections in November, Spotify has launched a new effort to encourage people to get out and vote. The non-partisan “Play Your Part” campaign includes a variety of resources for education, getting registered, making a plan for voting, and more.

Spotify detailed the “Play Your Part” campaign in a blog post today:

As the U.S. gears up for the 2020 election in November, Spotify is also preparing to play our part. We recognize our unique ability to use the power of audio to inspire our millions of listeners in the United States to take action by voting.

That’s why we’re unveiling a new, non-partisan campaign, Play Your Part, to encourage eligible voters to get out and vote in the 2020 U.S. Election—with a special emphasis on supporting potential first-time voters in getting ready to do so. We’re teaming up with artists, influencers, and creators such as Conan GrayAlaina CastilloKing PrincessChloe x Halle, and more to showcase the importance of voting and provide resources to guide listeners through the election process. This campaign is about making your voice heard.

Here are the resources available now for Spotify users in the US, with more coming in the future:

Our Voter’s Booth hub: The goal of the hub is to provide resources so voters can get informed, register, and make a plan to vote. There, you can also find music from new playlists by artists to soundtrack your vote and curated podcast playlists on changemakers.

Soundtrack Your Vote: Whether you’re submitting your ballot by mail or heading to the polls to vote in person, we’ve got music to move you every step of the way. We partnered with some favorite artists and influencers of our listeners who are voting for the first time to curate new playlists that will keep you entertained throughout the entire process.

First-Time Voter Messaging: On September 9, Spotify listeners who will be voting in their first presidential election will get encouraging messages to register to vote from fellow first-timers.

Curated Podcasts: Several highlighted podcasts will be featuring content about civic engagement and encouraging their listeners to get registered and vote. Famous Fates: Movers & Shakers will dive deep into changemakers who pushed themselves to defy the odds and challenge norms that would change the world for the better. On September 17, Dope Labs will be doing an episode dedicated to civic engagement in which they dig into the science behind political ads and how people digest them.

Playlists Providing Inspiration: We will be adding visual and audio reminders through stickers and exclusive video content to some of our flagship playlists to encourage users to play their part and get to the polls. Plus, we’re providing co-curated HeadCount and Seventeen Magazine playlists to inspire listeners even further.

Anchor Podcaster Voter SponsorshipsAnchor, a Spotify-owned podcast creation platform, will be launching a voter registration campaign with their Sponsorships tool by giving podcasters the opportunity to donate their ad space to HeadCountBallotReady, or Democracy Works to continue to aid others in the voting process.

Learn more about Spotify’s voting efforts in the full blog post here.

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