Games publisher JoyPac has announced its partnership with some of the top hyper-casual publishers like Ketchapp, BoomBit and Gismart to help them market games including Samurai Slash, Shoe Race and Pencil Rush to Chinese mobile gamers.
The partnership with three hyper-casual publishers companies and JoyPac have already published many hugely successful hyper-casual games between them with hundreds of millions of installs. However, finding success in the US and European markets is no guarantee of similar success in China which is where JoyPac’s expertise and experience come in.
The success story of JoyPac and its partnership with hyper-casual developers
As a specialist in localising and launching Western hyper-casual games into China, JoyPac has built up a reputation for successfully navigating the complexities of the Chinese mobile games market.
Not only do games need to meet different legal requirements, but the marketing landscape for games is completely different in China, thanks to the dominance of social media platforms such as DouYin, Kuaishou, WeiBo and the ubiquitous WeChat.
Future plans of JoyPac and hyper-casual publishers
For any hyper-casual developers and publishers looking to expand into China, or who feel their existing China strategy could be improved, JoyPac will be at ChinaJoy, the largest show in Asia dedicated to the games industry. ChinaJoy is taking place in Shanghai between the 29th and 31st July.
JoyPac is a mobile game publisher established to help developers bridge the inherent gap between West and East, and create global smash hits. With a team of industry veterans located in Copenhagen, Amsterdam, Japan and Beijing, we’re focused on making it as easy as possible for developers of hyper-casual to casual games to find success in new territories, increase their yield, and reach more players than ever. We strive to bring joyful mobile game experiences to millions of players worldwide.