Games fair: Microsoft and Nintendo take part in digital E3


E3 is back: From June 12th to 15th, the game fair is to be held purely digitally. Participants in the free live streams will include Nintendo, Microsoft, Capcom, Konami, Ubisoft, Take-Two, Warner Bros. and Koch Media, announced the hosting Entertainment Software Association (ESA).

As in previous years, Sony is not on this preliminary list of participating companies. The Playstation manufacturer is traditionally one of the most important exhibitors at the game fair, but canceled for the first time in 2019.

Sony did not want to participate in 2020 either, but ultimately the fair was canceled anyway due to the corona crisis. The E3 organizers of ESA were unable to get a new concept off the ground in time after the trade fair was canceled at relatively short notice after the state of emergency in California was declared.

In 2021, like the German games fair Gamescom last year, E3 is to be held purely digitally. ESA is still keeping a low profile on the program. The individual events of the publishers will presumably be broadcast under a common E3 banner and possibly held together by a streaming supporting program – this is how Gamescom tried it with its digital presence.

But it is unlikely that much will change for game fans: Last year, numerous game companies replaced their originally planned E3 appearances with individual live stream events at the usual E3 time. So there were also news, trailers and announcements last year – what was missing was primarily the E3 logo.

E3 is considered to be the most important games fair in the world: Big bangs like console announcements once only took place at the event taking place in Los Angeles, while Gamescom concentrated more on the entertainment of the visitors on site. Sony’s cancellation in 2019 made a trend clear that the current corona situation can only intensify: The E3 is losing its radiance. Large game companies are increasingly relying on their ability to implement their own marketing roadmaps for announcing games and game hardware outside of the big game shows.


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